Service Marketing Research Paper Example | Topics and Well Written Essays - 2250 words - 1

Service Marketing - Research Paper Example Marketing challenges are a common issue for all service companies. The major focus of these companies is to highlight intangible or tangible element present within the service aspect. In this research study five different companies will be included belonging to different service sectors. The various service sectors chosen for this study are financial services, telecommunication services, airlines, hospitality and health care services. Financial services are usually provided by finance industry and are regarded as economic services. There is wide range of firms belonging to this industry like banks, insurance companies, real estate funds, credit unions, investment funds, accountancy companies, etc. Air transport services are another well-known service for travelling freight and passengers. Telecommunication service is all about enhancing transfer capabilities of user information through telecommunication systems. On the other hand, health care services are highly responsible for provi ding appropriate health care facilities to patients. Hospitality services are inclined towards providing guests accommodation facilities, travel, food, other amenities, etc. Etisalat is the brand name for Emirates Telecommunications Corporation. The company belongs to the telecommunication industry and was founded in 1976. Etisalat is a well-known telecommunication service provider based in UAE. In current scenario the company operates across 15 countries encompassing Asia, Africa and Middle East. The company is ranked as 12th largest operator of mobile network across the globe. Total customer base of the firm is about 150 million. Services being offered by the company are mobile and fixed line telephony, digital television and internet services. It can be stated that fixed line telephony and digital television is a form of tangible substance being offered by Etisalat. The company has even entered into approximately 150 roaming agreements, expanding across 186